The Open Network for Digital Commerce (ONDC) is a transformative effort to propel local commerce into the digital age. In alignment with the National Digital India campaign, ONDC empowers local entrepreneurs and retailers, fostering a seamless digital ecosystem and ensuring a level playing field for local businesses. Products of MSMEs in the State will be onboarded and marketed through the ONDC under the Kerala Brand Initiative. Kudumbashree, through active marketing, is making efforts to brand the products of its micro-enterprise groups and has onboarded more than 140 products on the Open Network for Digital Commerce platform.