Malinya Muktham Nava Keralam
Malinya Muktam Navakeralam - the Campaign
Following the fire at the Brahmapuram dumpsite, the State launched a massive campaign named the ‘Malinya Muktham Navakeralam’ under the leadership of local governments bringing in all departmental and institutional stakeholders into the effort to make Kerala waste-free. Over 36000 Haritha Karma Sena are involved in door-to-door collection of non-bio waste particularly plastic waste in all the local governments of the State. Citizen responsibility, participation, surveillance, effective institutional response, bringing out the roles and responsibilities of all stakeholder departments and structures have been some of the key elements of the campaign, apart from the elucidation of policy.
The campaign deliverables were:
- To do thorough gap assessment of waste management facilities through community engagement
- To make sure that proper waste management facilities for in situ/community based or institutional bio waste management were in place covering all bio waste generators, both urban and rural
- To ensure that all bulk waste generators were compliant with the SWM Rules
- To ensure complete D2D collection of non bio waste
- To ensure that streets, public places and water bodies were free of litter
- To cover the identified gap in waste management facilities
- To digitise the waste management system across the State through the Haritha mithram app
- To undertake bio mining of all legacy dumpsites
Citizen responsibility, participation, surveillance, effective institutional response, bringing out the roles and responsibilities of all stakeholder departments and structures have been some of the key elements of the campaign, apart from the elucidation of policy.
Multiple initiatives were undertaken to realize these deliverables by the LSGs. Foremost was the comprehensive amendment of the Kerala Panchayati Raj and Municipality Acts to bring provisions in line with the SWM Rules, clarify roles and responsibilities, enhance punitive provisions and enable waste management systems and interventions.
Door to door coverage was monitored and augmented and all LSGs including panchayats were made to institutionalise the haritha karma sena for waste collection, segregation and transportation. Over 36000 Haritha karma sena are involved in door-to-door collection of non-bio waste particularly plastic waste in all the local governments of the State. Construction of Mini MCFs for interim storage, MCFs for storage and segregation, procurement of vehicles for transporting waste, developing transportation and lifting plans, undertaking clean up of tourist and cultural destinations, identification, tagging and clean up of garbage vulnerable points, incorporating safety measures in waste management facilities, introduction of new facilities and technologies for improved management, procurement of equipment and machinery for waste management, building citizen awareness and involvement in waste management through community based campaigns, understanding and rectifying policy gaps in waste management through developing of new protocols, SOPs and policy guidelines in areas ranging from MCF SOPs to GPS tracking of vehicles, camera surveillance, managing sanitary waste, licensing of pig farms, scope of private technology or service providers – are some of the initiatives undertaken. Departmental and institutional responsibilities cutting across departments were driven home through multiple orders, and one on one discussions.
Creating a sense of citizen responsibility and participation, involving NSS and other student bodies in beach clean up and conversion of waste dumps into sneharaamams, creating a theme song that centred the philosophy of My Waste, My Responsibility, were some of the strategic communication interventions attempted.
Various challenges such as attitudinal barriers still persist, including a lack of segregation habits and a disregard for waste management systems and initiatives. Through concerted efforts and community engagement, Kerala endeavors to overcome these obstacles for effective waste management and environmental stewardship.
Campaign highlights:
Bio waste management
- Gap assessment
- Support for HH composting facilities
- Setting up Community facilities wherever HH composting is not feasible
- Green technicians – positioning of resource persons from among Haritha karma sena
- Tracking In situ facilities by bulk waste generators and handholding support for the same
- Action for Bio CBG, WTE plants where large scale management is required
- IEC for technology adaptation
- Green enterprise promotion
Non bio waste management
- Gap assessment
- Action for 100% door to door collection; augmentation of Haritha karma sena
- Expanding storage facilities
- Identification and clean up of garbage vulnerable points
- Setting up of enforcement and vigilance teams to check and restrict violations
IEC
- Haritha sabhas
- Haritha balasabhas
- Sneharamams – endeavour of NSS and other student groups to clean up garbage vulnerable points and convert into gardens
- Clean up drive for beaches
- Mattam theme song
- State and district campaign secretariats
- Green protocol for elections
- Grading of LSGs for waste management
- Recognition of HKS, Residents’ Associations, Institutional best practices, zero waste wards
Enabling Policy frameworks for
- private participation in waste management
- scrap policy
- fire safety in storage facilities
- pig farm licensing
- MCF SOPs
- Transportation and lifting plans
- Digitisation of waste systems – haritha mithram app operationalisation, surveillance camera systems, GPS based tracking of all vehicles in waste management
- Empanelment of agencies, tender and EOI documents, Agreements
Act amendments
- Kerala Panchayati Raj Act Amendment
- Kerala Municipality Act Amendment
- Chapter of waste management
- Clear definitions and responsibility matrix
- Augmentation of penalty for violation
- Link up with licensing provisions
- Property tax payment link up
- Services of LSGs tied up to HKS dues payment
Interdepartmental/agency coordination
- GO on roles and responsibilities of 30 odd departments and agencies
- Coordination with tourism department for clean destinations
- Coordination with PWD and NHAI for clean major roads and C&D waste mgt
- Coordination with General Education department for curriculum incorporation and school led activities for waste management
- Coordination with the Police department for regulatory action
- Coordination with Transport department for clean bus stations and for regulatory action
- Coordination with railways for clean railway properties
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